Matt Smith for Paul Smith Fall 2023 & Spring 2024
British actor and friend of the brand Matt Smith fronts Paul Smith’s upcoming Fall 2023 and Spring 2024 campaigns, wearing classic tailoring and the designer’s iconic Signature Stripe.
The’ Doctor Who,’ ‘The Crown’ and ‘House of Dragon’ star was a natural fit for the British brand and recently joined Paul at his Spring 2024 Paris men’s show in June.
Inspired by the simplicity of black and white Paul Smith campaigns from the 1990s, the Fall 2023 campaign features Matt Smith wearing classic Paul Smith tailoring – including the designer’s well-known A Suit To Travel In as well as an archive-inspired suit – outerwear and knitwear from the new collection. Pops of colour, meanwhile, come in the form of the iconic Signature Stripe and a blue backdrop.
Playing on their shared last name, Paul himself also makes an appearance in the campaign alongside Matt, in a shot designed to replicate one from Paul Smith’s Spring/Summer 1994 campaign.
The complementary womenswear campaign, featuring Dutch model Kiki Willems, was inspired by the same source material – with a focus on day-to-night dressing and modern tailoring.
The Fall 2023 collection, which made its debut at Paris Fashion Week in January, is inspired by the work of modernist designers and architecture and offered new interpretations of tailoring alongside a contemporary take on heritage fabrics.
Matt says: “Paul Smith has provided classic, inventive, and colourful tailoring for years. At its heart is the brilliant legend that is Paul Smith himself. To work with him and get to know him personally has been a complete honour.
He continues to push boundaries in life and art making Paul Smith a consistently iconic British brand. Not to mention utterly stylish.”
Paul says: “I’m beyond excited to be working with Matt for the next two seasons – he’s the perfect fit for Paul Smith.
He’s also one of those people who really embodies effortlessness, both in terms of his on-screen characters and his off-screen sense of style. And, of course, It doesn’t hurt that he looks excellent in a suit.”
Courtesy of Paul Smith
FTC Disclaimer: Keep in mind that I may receive commissions when you click links and make purchases. However, this does not impact my reviews.
