Celebrities Gather in Naples for Max Mara’s Resort 2026 Showcase
Max Mara made a statement in the South of Italy this week, hosting a two-day celebration for their Resort 2026 collection. With a welcome dinner at La Bersagliera in Naples and a runway show staged at the grand Reggia di Caserta, the event served up glamour with a side of Neapolitan sunshine.
German Larkin and GoRunway
Serving crisp summer elegance
Gwyneth Paltrow embraced the holiday spirit with her all-white Max Mara ensemble—tailored shorts and an easy blazer perfect for a warm Italian evening. It was breezy, timeless, and everything you’d want from resort dressing. The embellished knit top from the second day, however, didn’t quite land the same way. It veered into frumpy territory, which is rare for Gwyneth, especially in Max Mara.
German Larkin and GoRunway
Back in her fiery groove
For Joey King, the roles were reversed. Her welcome dinner Max Mara striped set didn’t really feel in tune with her usual sharp, sassy fashion persona. But the ombré shirt and palazzo trousers she wore while sitting front row? That’s the Joey I know and love—cool, and vibrant.
German Larkin and GoRunway
A tale of two almost-there moments
Alexa Chung came close to a double hit. The first Max Mara look had the right relaxed charm, but I’m still dreaming of what it could’ve been with orange sandals instead of the black pair. And while I love her in tailoring, the muddy tone of her front row suit leaned more September than summer soirée.
Conservative with a twist
Hayley Atwell showed up in a grey Max Mara suit that read a little boardroom… until you clocked the cut-out in the skirt. A fun surprise, but the muted colour didn’t quite live up to the sun-soaked setting.
Casual glamour in its most effortless form
Sharon Stone floated into the front row in an olive green silk Max Mara dress that looked like luxury personified. Easy, elegant, and classic—as she stepped into her Mediterranean goddess era.
Timeless, sharp and ever so chic
Nieves Alvarez delivered peak sophistication in a simple black keyhole Max Mara dress. With those oversized sunglasses, it felt cool and commanding—proving again that you don’t need bells and whistles to make a style statement in Italy.
Sheer Delight
Cindy Bruna makes a compelling case for sheer black elegance in this daring cut-out design by Max Mara.
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