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28.05.19

Rihanna Launches Her New Fenty Fashion Line In Paris

Rihanna Hosts Fenty Luxury Pop Up Launch on May 22, 2019 in Paris, France. (Photo by Julien Hekimian/Getty Images for Fenty)

Rihanna hosted a cocktail party to celebrate the debut of much anticipated clothing line Fenty, and the opening of her exclusive ephemeral Fenty boutique in Paris on Wednesday (May 22). 

This is a huge deal for Rihanna. Not only is she the first woman to helm a luxury brand at LVMH, Black or otherwise, she is also the youngest.

It would appear that a lot of people are confused by this label.

Most are wary of the price points saying that $224 for a t-shirt is too expensive, but considering this is a luxury brand, are we really surprised?

This isn’t a Rihanna x Boohoo collection, where she has attributed her name to stock already in the warehouse.

This is a brand that will stand alongside the likes of Stella McCartney, Celine and Raf Simons in luxury department stores.

While I love the strong lean into tailoring for this debut collection,  I have to admit I was expecting two things:

1. For this collection to be more sporty, feminine luxe in a similar vein to Off-White, and

2. To like it more.

I know a lot of people will go into auto-like mode because it’s Rihanna. but browsing the lookbook, the only thing I see myself in are the blazers, especially the pink one.

The rest appears a little to boxy for my personal style.

Even the dress Rihanna wore for the event didn’t excite me.

It’s not a bad collection, I was just expecting to be swept off my feet.

Credit: Fenty & Getty

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