Rita Ora has been unveiled as the face of Escada’s Spring 2019 campaign, starring the label’s ‘Heart’ bag.
Are you as surprised as I am?
There is no doubt that Rita looks great in this campaign. I love the bold colours and the “strong woman” moto reflects both her style and persona.
But it was a surprise to me as Rita has never worn the brand before now.
In her interview with WWD she said, “Escada was a brand that I grew up with, I remember seeing their campaigns as a child and thinking the women look so powerful yet relatable. The brand has always championed the message of designing for a woman by a woman.”
And she further added on her Instagram, “I’m so excited and honoured to be the new face of Escada for their #EscadaSS19 campaign. It’s all about strong colours, strong messages and strong women.”
I’m totally buying into the last line, as I said above, this campaign reflects Rita Ora’s playful yet luxurious aesthetic.
What do you think of the campaign?