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16.01.19 Advertising

Rita Ora for Escada Spring 2019

Fashion Blogger Catherine Kallon features Rita Ora for Escada Spring 2019

Rita Ora has been unveiled as the face of Escada’s Spring 2019 campaign, starring the label’s ‘Heart’ bag.

Are you as surprised as I am?

There is no doubt that Rita looks great in this campaign. I love the bold colours and the “strong woman” moto reflects both her style and persona.

But it was a surprise to me as Rita has never worn the brand before now.

In her interview with WWD she said, “Escada was a brand that I grew up with, I remember seeing their campaigns as a child and thinking the women look so powerful yet relatable. The brand has always championed the message of designing for a woman by a woman.”

And she further added on her Instagram, “I’m so excited and honoured to be the new face of Escada for their #EscadaSS19 campaign. It’s all about strong colours, strong messages and strong women.”

I’m totally buying into the last line, as I said above, this campaign reflects Rita Ora’s playful yet luxurious aesthetic.

What do you think of the campaign?

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