21.02.14 Advertising

Jennifer Lawrence’s New Ad Campaign For Dior

Jennifer Lawrence Dior

The new ad campaign featuring Jennifer Lawrence for Dior was released today, hot on the heels of the announcement that the star has just extended her contract for an additional three years.

Jennifer looks completely stunning and chic in her third campaign shot by Patrick Demarchelier, which shows the short-haired actress cradling the Miss Dior bag, with other close-up shots focusing on her beauty and her tousled windswept hair.

Jennifer Lawrence Dior 2

The print campaign is set to be released in Marie Claire UK, followed by the April issue of Vanity Fair. There is also a video connected to this campaign which will also be released on on March 2.

“Now I get the haute couture thing”, JLaw says with her typical mischievous smile, looking directly into the camera; “It’s a big deal” – no doubt in reference to her “It’s Dior Haute Couture… whatever that means” comment during awards season last year.

Credit: WWD

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Fashion Critics' Brit Awards Roundup

Fashion Critics’ Brit Awards Roundup

23 Responses to Jennifer Lawrence’s New Ad Campaign For Dior

  1. pamela February 22, 2014 at 18:07 #

    I really loved the ads Marion and Natalie Portman did for Dior. However I dislike these ones- the clothes don’t wow me and the shots seem lifeless. Such a shame

  2. natasha February 22, 2014 at 09:14 #

    Love the campaign images! To me she looks sophisticated, sexy and chic. Let’s hope her red carpet appearances this year will be as successful.

  3. Ariadne February 22, 2014 at 06:26 #

    She looks so much better whenever she’s not wearing Dior..

  4. Prian February 22, 2014 at 03:52 #

    More like additional three years of awkward-looking dresses, anyway, girlfriend sure can give a face

  5. Teri February 22, 2014 at 02:32 #

    Why they tried to make her like Kate Winslet? So much photoshopped! This is not acceptable!

  6. CDC February 21, 2014 at 22:59 #

    She looks so much like Shailene Woodley in these pictures! It’s uncanny.

  7. Johan February 21, 2014 at 21:29 #

    oh great..more Jennifer in Dior..barf!

  8. DivaDebbi (Beauty and Fashion blog) February 21, 2014 at 21:10 #

    Im not sure I would have even known it was Jennifer save for the Dior bags. Doesn’t resonate for me…Jenn, are you in there???

  9. Anne Gallagher February 21, 2014 at 20:46 #

    Since I don’t really care for that Dior Spring collection, I can’t say I am excited about this. I actually like her short hair.

  10. Valissa February 21, 2014 at 20:15 #

    The photos are beautiful but she looks nothing like that in the interview. They are so photoshopped!
    I still don’t get Jennifer for Dior and she clearly doesn’t care about fashion. But something must be working for them to insist on her.

  11. Christine February 21, 2014 at 19:55 #

    Close up shots are beautiful

  12. justme February 21, 2014 at 19:45 #

    They photoshopped her to death. This is not even remotely close to Jennifer’s bone structure.
    Dior, just set the poor girl free, since you clearly don’t even want her original face.

  13. Carrie February 21, 2014 at 19:32 #

    Love her, but too much Photoshop. She surely doesn’t need it.

  14. Yeliz February 21, 2014 at 19:10 #

    I only like the second photo.

  15. EmmaWoodhouse February 21, 2014 at 18:44 #

    Love her but hope they give her better looks! Nice shots for the campaign

  16. amy February 21, 2014 at 18:00 #

    3 years? good for her bank account but horrible for her fashion sense. hopefully her looks will get better

  17. wer February 21, 2014 at 18:00 #

    3 more years?!?! poor jennifer (fashion-wisely)

    • kane February 21, 2014 at 18:10 #

      Shame on you if you fool me into a contract.
      Shame on me if I agree to an extension.

      I don’t particularly like this. Her face looks weird and they obviously had not a single clue what to do with her hair.

      • Prudence February 22, 2014 at 05:21 #

        15 million dollars is worth looking terrible for another 3 years in her opinion

        • Noemi February 22, 2014 at 08:47 #

          I read about 20 million dollars… She looks very beautiful in the very photoshopped photos (her jawline and cheeks are very different) but she’s everywhere, blockbusters, indie movie, she works a lot, which means lots of red carpets, photo shoots etc etc. So I think Dior spent its money very well. I just wished they will choose dress that suit her better!

  18. Alina February 21, 2014 at 17:57 #

    So much photoshop…

  19. jo February 21, 2014 at 17:54 #

    yaaay… more Dior dresses for Jennifer, great news..

  20. Lilly February 21, 2014 at 17:50 #

    I actually like this ad campaign . it’s overphotosopped but still better than previous two.

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