Keanu Reeves is branching out into the world of fashion as the face of Saint Laurent’s Fall 2019 menswear campaign.
The Matrix star’s latest venture was announced by the luxury brand’s creative director Anthony Vaccarello on Tuesday in a series of images of the actor looking chic in the label’s signature clothing.
The three black and white shots, captured by fashion photographer David Sims, see a chilled Reeves wearing a black leather aviator jacket with a shearling collar, a pinstripe suit and aviator sunglasses, and a classic motorcycle jacket.
Reeves joins a long list of celebrities, who have served as ambassadors for the label, including Travis Scott and Zoe Kravitz, and the new style role could not have come at a better time for the action star – he is currently in tip-top shape after completing his role as a hitman in ‘John Wick: Chapter 3 – Parabellum’.
I think this is a really good brand fit for Keanu. Moody and intense.
Credit: David Sims for Saint Laurent