Just before Cannes it was revealed that Nicole Kidman would be the face (and feet) of Jimmy Choo’s Autumn Winter 2013 campaign.
The campaign exploring themes of film noir and referencing the tension of Hitchcock’s empowered heroines, photographer Mikael Jansson portrays Kidman (wearing a cropped flame-coloured wig) as the seductive protagonist in a series of images that hint at the brand’s recurring themes of empowered glamour.
Breaking in August issues globally, the campaign is accompanied by a short film.
“Nicole has perfectly captured the mood of our AW13 collection; her character portrays the multi-faceted qualities of the Jimmy Choo woman for this season – strong, sexy with a beguiling sense of mystery.” Sandra Choi, Creative Director.
“I really enjoyed being able to play a role that was strong, sexy and in control. I got into a relationship with the photographer and Mikael is very intuitive, he knows what I am thinking and feeling and is able to translate it through the camera.” Nicole Kidman.
Credit: Mikael Jansson for Jimmy Choo