Travis Kelce Announced As Tommy Hilfiger Ambassador

Today, Tommy Hilfiger announced that three-time Super Bowl champion Travis Kelce is the Global Brand Ambassador and creative collaborator.

This isn’t just Travis lending his cultural weight and serving as the face of the partnership; it will also be a multi-season collaboration where he will co-design menswear and accessories, refreshing Prep Made Current through his vibrant lens.

As you know, I am all for partnerships that make sense, and here we have two major American brands coming together. But Travis’ style has never been “preppy.” His style has always had a very unique perspective, and if that is what he is bringing to this union, then great. But if we’re going to get a selection of the “expected,” as he is wearing in the announcement photo above, then I’ll be disappointed to see a watered-down version of his style.

Tommy Hilfiger has had past collaborations with names such as Rafael Nadal, Gigi Hadid (collaborations I don’t remember), Lewis Hamilton, who wore a lot of Tommy Hilfiger when he was a driver with Mercedes, Zendaya, whose collaboration and runway show came and went in the blink of an eye, but I do remember her 2019 Met Gala gown, and Damson Idris, who wore Tommy from time to time on the red carpet (the F1: The Movie’ London premiere I’ve tried to forget), with his main Tommy moment being at the 2025 Met Gala. But he will always be a Prada man to me.

So will Kelce mark the next chapter that will make a greater impact? We will have to wait and see.

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