Honestly, I was a little thrown off by the debut of Demna’s La Famiglia collection for Gucci. Instead of the traditional runway show we were all expecting, it launched via a short film titled The Tiger, co-directed by Spike Jonze and Halina Reijn, starring the likes of Demi Moore, Edward Norton, Elliot Page, and Keke Palmer.

Before the film dropped, Gucci released the looks digitally in a lookbook format, assigning models archetypal characters like La Principessa and La Contessa. Clever, but I still assumed Milan Fashion Week would bring us a runway moment. So when I sat down for the live stream from Palazzo Mezzanotte, Gucci’s official Milan slot, I was still expecting a catwalk. Instead, the lights dimmed, the credits rolled, and we were given a cinematic premiere.

And honestly? I loved it. Demna surprised me, not only with the film but with the multi-stage rollout: lookbook, short film, and red carpet. It felt like a full reset—exactly what Gucci needed—and proof that the house can embrace theatrics while staying culturally relevant. Thankfully, we’ve since learned runway shows won’t be abandoned entirely.

The red carpet, of course, became its own spectacle, a parade of La Famiglia looks styled for maximum impact.

Couture at Gucci

Demi Moore was the undeniable star of the night. Cast perfectly in The Tiger, she stepped onto the carpet in a gold Gucci embellished high-neck, open-back gown that was pure couture-level craftsmanship. If The Substance showed us the horror of being consumed by image, The Tiger celebrated the glamour of playing with it. Watching Demi glide in this gown was spellbinding.

Reclaiming the Monogram

Let’s be honest: monogram from top to toe has long carried the faint whiff of the newly rich—an aesthetic of “I can afford it” rather than “I understand it.” But Gwyneth Paltrow flipped the script. On her, the GG pattern didn’t look cliché. It was almost a co-sign from “old money” that full monogram can be elevated with the right styling and attitude.

Aperitivo Chic

Valeria Golino delivered a fantasy of Italian glamour in a monogrammed, feather-trimmed Gucci kaftan. The vibe was pure “wealthy woman hosting aperitivo in Puglia,” equal parts effortless and indulgent.

Vibrant Elegance

I audibly gasped when Achol Kuir appeared in a floral-embellished Gucci gown. Photos don’t do this one justice—the colours on the black base practically vibrated on the livestream. For me, this was the standout of the entire collection: rich, vibrant, and unforgettable.

Fur and Negligee

Alia Bhatt, fresh off her vintage Tom Ford Gucci moment, switched gears with a new Gucci Spring 2026 look: a caramel negligee layered under a fun-fur coat, finished with GG tights and a Gucci Bamboo bag. I actually think the slip would’ve worked better in black, but I’m glad she kept the coat on.

Retro Revival

David Jonsson went full retro in a chocolate velvet monogram Gucci suit, styled with wide lapels and a red shirt-and-tie combo straight out of the ’70s. It felt unapologetically vintage yet right on time with fashion’s current love affair with archives.

Feathered Power

Serena Williams brought high-octane glamour in a sheer black Gucci gown trimmed with feathers, layered over monogram. It was dramatic, sleek, and theatrical—the exact mood this premiere called for.

Daniele Venturelli/Getty Images for Gucci

Twinning On Purpose

Julianne Nicholson and Heather Lawless arrived in identical Gucci Spring 2026 gowns. No faux pas here—they play twins in the film, and the mirrored look underscored that narrative beautifully.

Daniele Venturelli/Getty Images for Gucci / Vittorio Zunino Celotto/Getty Images for Gucci

Classic Tailoring

Both Edward Norton and Elliot Page kept things sharp in Gucci tailoring. Clean lines, horsebit shoes, nothing overworked—just quietly confident menswear.

Understated Command

Jin’s Gucci moment was all about ease and presence. Understated yet commanding, it felt confident without trying too hard.

Floral Poise

Maartje Convens struck a balance of drama and restraint in a high-neck floral Gucci gown. By letting the print shine without over-styling, she reminded us that composure is the best accessory for a statement look.

Whimsical Edge

Bella Poarch reimagined Gucci’s oversized tailoring with a whimsical twist: a ruffled collar, dramatic headpiece, and bold earrings. It was sharp structure meets theatrical eccentricity—fearless and unapologetic.

Blue Spectacle

Davika Hoorne demanded attention in an oversized textured Gucci blue look. This was fashion turned spectacle, no compromises. But it was her confidence that sold it—the look wore her as much as she wore it.

Sleek Rebellion

Weilong Song’s cropped leather jacket and low-rise trousers brought sleek rebellion to the red carpet. Minimal effort, maximum edge—this was Gucci cool distilled.

Retro Glamour

He Cong leaned into ’70s glamour with a soft pink, feather-trimmed Gucci gown finished with a pussy-bow neckline. Retro yet romantic, it fit seamlessly into the La Famiglia mood.

Fierce in Tiger Print

Alex Consani went bold in a tiger-print Gucci coat styled as a mini dress. Cheeky (literally from behind), confident, and impossible to ignore—it was pure entrance-making energy.

As you know, I wasn’t enthused by Demna taking over Gucci, but I was pleasantly surprised by this debut. I respect Demna for three things: 1) proving me wrong, 2) fully understanding the cultural powerhouse that is Gucci, and 3) creating a multi-stage rollout rather than relying on a single moment.

And after this, I’m more convinced than ever that this new chapter might just be the boldest Gucci has looked in years.

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