Rita Ora Celebrates Launch Of Partnership With Primark

Primark has teamed up with Rita Ora to launch a new multi-season fashion collaboration which will allow Primark customers to shop her famous style for less.

Rita Ora x Primark is a versatile new fashion line almost two years in the making.

All pieces are designed to become wardrobe staples that can be loved, worn and shared season after season – a theme which will run throughout the partnership.

The collaboration fuses Rita’s love of fashion with Primark’s 50+ year history of providing essentials and that are set at valued price points for the high street.

Commenting on the partnership, Rita Ora said, “Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Primark. I could always stretch my budget with so many great pieces from Primark. Honestly, that is really when I learned how to get creative and play with fashion. Creating this collection with Primark has been very nostalgic for me, and I can’t wait for the world to see it!”

During London Fashion Week, the singer hosted a party to celebrate the event where guests enjoyed elevated London greasy-spoon food inspired by the campaign, alongside a “Hot Right Now” Bar serving cocktails with Rita’s own Próspero Tequila. 

Rita, who has been gracing the red carpet recently in gowns by Zuhair Murad Haute Couture, Rodarte and Alaïa, wore an affordable Rita Ora x Primark denim two-piece look which also featured in the campaign images.

The look is definitely playing into the ’70s theme which is on trend right now.

The first Rita Ora x Primark collection will be available in Primark’s 192 UK stores from Tuesday 19 September. 

Credit: Dave Benett & Primark

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