Miu Miu Spring 2022 Ad Campaign Featuring Emma Corrin & Hailey Bieber

The Miu Miu Spring Summer 2022 advertising campaign images shot by Tyrone Lebon and styled by Lotta Volkova has been release today.

The campaign features Emma Corrin, Hailey Bieber, Ever Anderson, Mame Bineta Sane, Alix Bouthors, and breakout star Lee You-mi each in a portrait style image to encapsulate the spirit of the clothes, the individuals who wear them, and the free spirit of Miu Miu.

These raw-edged clothes are situated in the backdrops of luxurious formality, draperies of velvet and rich hues. Their juxtaposition challenges conventions-there is a new classic elegance found in rebellion.

Just as they shift our focus to the real clothes, those environs also emphasize real people: a dynamic community of figures drawn from acting and modelling.

And just as classic items were reconfigured to form the foundation of this Miu Miu collection, here this youthful collective is re-envisaged as Miu Miu girls.

Which shot captures your attention?

Credit: Tyrone Lebon/ Miu Miu

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