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April 29, 2020 Advertising

Bella Hadid’s Jacquemus Spring 2020 Campaign Was Shot Via FaceTime

Bella Hadid Jacquemus Spring 2020 Campaign Was Shot Via FaceTime

French label Jacquemus released its new Spring 2020 campaign starring model Bella Hadid in images that were shot entirely via FaceTime, which given the current climate, isn’t really that much of a surprise.

As the old saying goes, “the show must go on.”

The series of images were captured by French photographer Pierre-Ange Carlotti and creative-directed by Jacquemus designer Simon Porte Jacquemus.

Bella Hadid Jacquemus Spring 2020 Campaign Was Shot Via FaceTime

Who was on set?

No one.

Aside from the photographer and designer, there were no stylists; hair or makeup artists involved in the shoot…just Bella and an iPhone.

Bella Hadid Jacquemus Spring 2020 Campaign Was Shot Via FaceTime

The campaign is aptly titled “Jacquemus at home,” and features Bella wearing just a bag. 

Thankfully not the designers famed Le Petit Chiquito bag (which might only be able to fit a single sweet or a penny inside).

She was also captures in a a selection of knit bodysuits, tank tops, a super chic white suit, and an array of accessories including their Les Lunettes Soleil sunglasses and the brands seaside-ready Le Panier Soleil raffia tote.

Bella Hadid Jacquemus Spring 2020 Campaign Was Shot Via FaceTime

“Best few hours… reconnecting,” Bella captioned her Instagram post, which sounds like she enjoyed being back at work..albeit remotely.

Personally I think this is genius.

Bella is one of those models who has forged a modelling career with the help of social media, and the essence of this shoot is very much “bored in the house, and I’m in the house bored”, so I’ll shoot a selection of pictures for the gram.

Bella Hadid Jacquemus Spring 2020 Campaign Was Shot Via FaceTime

Unfiltered and refreshing. 

What are your thoughts on this campaign?

Bella Hadid Jacquemus Spring 2020 Campaign Was Shot Via FaceTime

Credit: Pierre-Ange Carlotti

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6 Responses to Bella Hadid’s Jacquemus Spring 2020 Campaign Was Shot Via FaceTime

  1. Phee April 30, 2020 at 4:11 am #

    It is refreshing. it feels so authentic from her and it really was rather a good idea at this covidtime.
    The second one is my fave. Its got a futuristic action vibe to it that I love.

  2. Los_NGLS April 29, 2020 at 7:38 pm #

    I kind of love it?? This Juergen Teller’s photography aesthetic to a T!… And Bella just did it on an Apple device. Also speaks highly of her talent as a model I would say.
    I hope another brand thinks to do this with Naomi as well!

    Unrelated to this post – Catherine, not sure what you have planned for what would have been Met Gala day, but I thought it would be cool to do a best of for individual celebs, and/or and all time Met Gala best.

  3. TeaAtTwo April 29, 2020 at 7:18 pm #

    It looks like a combination of ads for old Celine by Phoebe Philo and typical #ad posts on Instagram from ‘influencers’.

    • K April 30, 2020 at 5:26 am #

      Very that. This actually turns me off the collection more than it makes me want to buy anything.

    • phee May 1, 2020 at 5:15 pm #

      crap. im not on instagram or any of that so didn’t realize….but just you mentioning that this is what it looks like turns me right off. damn

      • TeaAtTwo May 1, 2020 at 8:27 pm #

        If you or anyone else likes this than by all means do so. I mean you can find beautiful shots and creative ideas on IG. In the context of lockdown and physically just Bella and an iPhone shooting at home, I think it’s nice enough as a campaign but not refreshing. I like the bag featured in the first shot.

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