Coach Announces Jennifer Lopez as Global Face of Coach

Today Coach announced Jennifer Lopez as their new global face.

Her partnership with the fashion house will include global advertising campaigns for leathergoods, ready-to-wear and footwear, beginning with the Spring 2020 season.

“I’m so excited for this collaboration with Coach” said Jennifer Lopez. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”

“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign,” said Coach Creative Director Stuart Vevers. “I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”

I don’t know about you, but this is as confusing to me as Ariana Grande for Givenchy, and Rita Ora for Escada, if not more so.

Thoughts?

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