Olivia Dean Joins Hourglass As Global Brand Partner

Hourglass has announced Olivia Dean as its new Global Brand Partner, launching the collaboration with a cinematic campaign tied to the brand’s ongoing complexion focus.

Beyond the Grammy win and the chart success, Olivia has cultivated a clear sense of style and presence that translates naturally into beauty. Her look doesn’t rely on heavy-handed glamour. Instead, it sits firmly in that space where skin, tone and subtle glow do the work, which is exactly the territory Hourglass has built its reputation on.

In other words, she is not a random celebrity hire. She already looks like someone who uses these products.

There is also a certain softness to Olivia’s image that aligns well with the brand. Her music carries warmth and emotional clarity, and visually she tends to favour beauty looks that feel fresh rather than overly sculpted. That approach fits neatly with Hourglass’ complexion-first philosophy, where the focus is enhancing skin rather than masking it.

The campaign forms part of the brand’s Any Time, Any Place, Any Wear series, with this new chapter focusing on travel and movement. The visuals follow Olivia aboard a Belmond train travelling across Europe, where the concept is that beauty moves with you through every moment, destination and change of light.

Alongside the campaign, Olivia has curated The Olivia Dean Edit, a capsule of the products she regularly uses. The selection includes Veil Hydrating Skin Tint, Vanish Airbrush Concealer and the new Unreal Liquid Highlighter, formulas that deliver the kind of natural glow that has become part of her signature look.

For a brand built on complexion, Olivia Dean feels like a natural fit. Not because she was styled into the image, but because she already embodies it.

FTC Disclaimer: Keep in mind that I may receive commissions when you click links and make purchases. However, this does not impact my reviews.