Dakota Johnson Fronts Calvin Klein Spring 2026 Campaign

Dakota Johnson is the latest face of Calvin Klein, fronting the brand’s Spring 2026 campaign, and she feels like a natural fit for the label’s long standing visual language.

Calvin Klein campaigns have always relied on a certain kind of presence. The clothes are simple. The settings are minimal. Which means the person wearing them has to carry the image with attitude alone. Dakota has that quality.

While the actress is no stranger to sheer red carpet moments and sultry silhouettes, what makes her such an effective choice here is the ease with which she wears sensuality.

Shot by Gordon von Steiner, the campaign places Dakota in a series of intimate at home scenes wearing Calvin Klein denim and underwear. The visuals lean into the brand’s stripped back formula: good jeans, good underwear and a confident woman who knows how to wear them.

The denim lineup includes the Archive High Rise Slim jean, a straight leg silhouette that taps into that familiar ’90s Calvin Klein DNA, alongside more relaxed baggy fits. Meanwhile the underwear offering focuses on ultralight pieces designed to feel barely there on the body.

Of course, the most striking images are the simplest ones. Dakota stretched across a piano in denim. Dakota perched on a pool table in classic Calvin Klein underwear.

Calvin Klein has always thrived on quiet confidence and natural sex appeal, and Dakota delivers both.

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