September 11, 2023

Introducing SÌ Eau de Parfum Intense, The New Refillable Fragrance

Cate Blanchett has been the face of Giorgio Armani fragrance, Sì for ten years.

But with a new variant of the fragrance, Sì Eau de Parfum Intense, comes a new ad starring the Australian actress, which was lensed by British photographer Tom Munro.

What’s New About This Fragrance?

Taking the confident energy of the Sì woman and embodying modern femininity, Sì Intense by Giorgio Armani takes the original scent to another level. Lingering on the skin and captivating the senses, the eau de parfum opens with notes of blackcurrant nectar, has a heart of Isparta rose (harvested in Isparta, a region of Turkey known as “the city of roses”) and is built on a base of benzoin resin and patchouli essence.

The bottle is topped with a glossy stone-shaped cap in a nod to Giorgio Armani’s most iconic fragrance family.

Cate Blanchett’s Thoughts On The Fragrance

“What I love about fragrance is that it’s got nothing to do with this outward expression of so-called beauty; it’s about feelings, it’s about emotions… I’m emotional about fragrance! I don’t want to bang on about it, but I’ve got four kids and a very busy life and, like many people (whether you have children or not), am always trying to do a hundred things at once. So, often, you’ve got no time for this [gestures to her face], but you’ve got to have time for fragrance. Particularly this new Armani Sì Eau de Parfum Intense because the vanilla in it (I adore vanilla, always and forever) brings to mind a warm embrace, which is something I really gravitate towards now.”

Photographer: Tom Munro. Stylist: Elizabeth Stewart. Makeup Artist: Mary Greenwell. Hair Stylist: Sam McKnight.

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