The pieces were designed by in-house print designer team Abigail Morris, Kavita Ravaliya, Holly Watts, and Florentin Bodet, who all appear in the campaign.
In this collection you will find dresses (strapless, backless, ruffled, short, maxi, short sleeve, strappy), tops with matching skirts (which would also be fun to mis-match), shorts, and playsuits.
For accessories, printed scarves made from a recycled polyester blend are perfect for wearing as a head covering or bag accent.
Usually this many flowers would see me sneezing repeatedly, instead, I’m reaching for my wallet.
You can view the whole collection at HM.com.