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April 15, 2021

H&M Launch Their Meadow of Wildflowers Collection

Posted by Catherine Kallon
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H&M dropped their most vibrant floral capsule collection to date called: A Meadow of Wildflowers.

The pieces were designed by in-house print designer team Abigail Morris, Kavita Ravaliya, Holly Watts, and Florentin Bodet, who all appear in the campaign.

In this collection you will find dresses (strapless, backless, ruffled, short, maxi, short sleeve, strappy), tops with matching skirts (which would also be fun to mis-match), shorts, and playsuits.

For accessories, printed scarves made from a recycled polyester blend are perfect for wearing as a head covering or bag accent.

Usually this many flowers would see me sneezing repeatedly, instead, I’m reaching for my wallet.

My favourite pieces are the playsuit (naturally), the smocked bandeau, the cropped blouse and matching shorts, and the tube top and flared skirt combo.

You can view the whole collection at HM.com.

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