H&M Studio SS21 Launches Today

The H&M Studio Spring-Summer 2021 collection ‘Treasure Forever’ launches today on HM.com.

Known at the H&M premium line, this season they married whimsy and practicality with primarily sustainably sourced material.

Embracing elevated essentials you can expect fringed-adorned dresses, wide-leg joggers, oversized tops and many more from this collection.

Bold colours usually feature in H&M Studio collections. This season the colour palette includes neutrals as well as pops of neon orange and yellow.

“The SS21 collection muse finds adventure and fantasy in the everyday. The collection is a concise edit of optimistic looks to feel comfortable and confident in. Versatile silhouettes go hand in hand with strong tailoring to create playful pieces for our customers to treasure forever,” says Ann-Sofie Johansson, Creative Advisor at H&M.

Shop the collection now at HM.com.

Credit: H&M