Known at the H&M premium line, this season they married whimsy and practicality with primarily sustainably sourced material.
Bold colours usually feature in H&M Studio collections. This season the colour palette includes neutrals as well as pops of neon orange and yellow.
“The SS21 collection muse finds adventure and fantasy in the everyday. The collection is a concise edit of optimistic looks to feel comfortable and confident in. Versatile silhouettes go hand in hand with strong tailoring to create playful pieces for our customers to treasure forever,” says Ann-Sofie Johansson, Creative Advisor at H&M.
Shop the collection now at HM.com.
We earn a commission when you follow the link to make a purchase.