Today see the launch of H&M’s Studio Spring 2020 Collection, which was inspired by the Swedish island of Gotland, celebrating the carefree surf girl — one who mixes sporty swimsuits with voluminous dresses and statement platform leather boots.
Key pieces include the electric pink recycled polyester dress, the limestone- hued viscose-linen cropped jacket with raw-edged hems and wide-legged trousers, the chunky cotton-nylon crochet cardigan, and the statement platform leather ankle boots. A colour palette of hot pink and cobalt blue with flashes of acid green dominates, set against limestone and cream.
The collection will be split into two drops, the first dropped today, with a high-summer offering of athletic swimwear and easy beach kaftans which will be available at hm.com from end of May.
Last week, the brand headed to LA, where they hosted an launch event with Jourdan Dunn, Billie Lourd, Paloma Elsesser, and Selah Marley.
Jourdan Dunn: Opting for the boldest and brightest hue, the model’s linen oversized shirt and wide-leg trousers were made to look super chic and sexy with a few button done up and silver strappy sandals.
Billie Lourd: Her H&M Studio sheer top was converted to a crop top which echo’s H&M’s belief that you can wear this collection as you feel. The free flowing pleated skirt was toughened up with leather buckled boots.
Paloma Elsesser: There were yet more stomachs on display, as model and body activist Paloma opted for the colour-block crochet top. With the blazer the look goes from sporty to more straight-laced. I just wish her shoe choice wasn’t so heavy.
Selah Marley: The singer opted for the same H&M Studio blazer as Paloma, but opted to wear it as a dress. I love the yellow shoes she wore with this look. Teal and yellow have always been a great colour combo.
Jameela Jamil: The British actress has never been afraid of colour, so I wasn’t surprised to see her go for one of the more colourful pieces in this balloon-sleeve dress.