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Sonam Kapoor’s ‘The Zoya Factor’ Promo Tour

Sonam Kapoor has been on a whirlwind promo tour for ‘The Zoya Factor’ recently with a trio of separate appearances — and the same number of looks that fully showed a diverse range of styles, all still cleverly unified by the colour red.

‘The Zoya Factor’ Trailer Launch: She got the promo party started on a red-haute note in this Georges Hobeika custom gown that was inspired by the Spring 2019 Couture collection. I was enchanted by the sheer glamour of this outing coupled with the whimsical movement of the chiffon gown, to which Sonam put to good use.

Georges Hobeika Spring 2019 Couture

‘The Zoya Factor’ Promo Day 1: From queen of hearts to quirky stylista, Sonam switched up her look for the first promo day to a Dice Kayek Resort 2020 look, clearly channeling some of the ad exec vibes from her character in the film. But, the khaki jacket and swing skirt were merely the blank palette by which her candy-red sweater, crave-worthy S’UVIMOL square bag, and rubberized red booties delivered a pop of big, bold impact.

Dice Kayek Resort 2020
Ulyana Sergeenko

‘The Zoya Factor’ Promo Day 2: While this Ulyana Sergeenko dress may be the most conservative of the three, there is something endearing about its prim and proper aesthetic that is the height of classic femininity. Accessories like the Ulyana Sergeenko bag at her waist and Prada pumps only elevated the retro-mod mood in such a smart way.

Credit: Vogue.com & Instagram

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