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15.07.19 Advertising

The House Of Givenchy Unveils #Arivenchy, The Campaign Starring Ariana Grande

Givenchy unveil a series of portraits of Ariana Grande in her debut campaign for the house’s Fall 2019 collection, lensed by photographer Craig McDean.

Keeping with the tradition of portraits favored by Hubert de Givenchy, who called the style “the Givenchy sitting,” the Grammy Award-winning singer and songwriter wears key looks from the runway collection including a pleated, floral print dress, sophisticated tailored ensembles and dramatic off-the-shoulder evening looks.

In a close-up image with this fall’s statement bag, the Eden, Grande strikes a timeless pose. Evoking temptation and desire with bold graphics and sinuous lines, the Eden was designed in the spirit of Artistic Director Clare Waight Keller’s “Winter of Eden” collection for Fall-Winter 2019-2020.

Silken-finish skins and a crisp, geometric shape, sharp functionality and savvy construction make the bag a feat of leather-working savoir-faire — a statement bag for a thoroughly modern icon, Ariana Grande.

The #Arivenchy campaign is being released online today and will appear in the September issue of selected magazines worldwide.

A large majority of you weren’t convinced by the initial announcement of Ariana Grande as the face of Givenchy.

Have your feelings changed now that you have seen the campaign?

Credit: Craig McDean

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