The logo game was strong last night in London (April 12), when FENDI celebrated the launch of the FF Reloaded Capsule Collection with an exclusive and memorable event, entitled the FF Reloaded Experience, which took place in the historic and secret graffiti tunnel Lost Rivers, located on Leake Street in the heart of the city’s street art scene.
Jhene Aiko: I loved this sexy-sporty rendition of the iconic FF logo, with the body-con, two-piece look offering an edgy-chic aesthetic to the classic label—and Jhene commanded it so successfully.
Big Sean: Also in Fendi, he donned a look that simmered with a bit of hip irreverence that Big Sean carries off so suavely—from the logo collar of the overcoat to the button-down shirt detailing.
Delfina Delettrez: With a slightly more classic take on the tobacco and black double Fs, Delfina rocked an off-the-shoulder Fendi pleated design, and I like how she let the logo take top billing with few other accessories to clutter the mood.
Ella Eyre: Her Fendi bag added an exclamation point to this Burberry jumper styled with a sassy red mini and Sophia Webster shoes.
Rami Malek: Monochromatic was Rami’s M.O., as he opted to channel an all-black look for a streamlined sartorial statement.
Betty Bachz: As with Elle, Betty’s Fendi bag sassed up her ensemble. The colourful logo purse, worn cross-body style, brought a fun sense of flirtation to the neutral suit—and really was the star of the look.
Jamie Campbell Bower: The British star was just too cool for school in his Fendi look. I love the addition of the interlocking F branded bomber jacket to the all-black ensemble that was still plenty intriguing with the slouchy, cropped trousers and dress sneakers.
Professor Green: A bit unconventional himself, the British performer wore his own variation on a “buttoned-up” look with this long varsity-meets-trench coat.
Tallia Storm: The FF logo came back in force with this hot-to-trot Fendi look. Tallia masterfully balanced the sizzle of the statement jacket and bra top with the high-waist, cuff trousers and booties. Styled with a top bun and hoop earrings, I love how she injected mod hip-hop influences.
Credit: Courtesy of Fendi