Zendaya Becomes The New Face Of Prada Paradoxe
After a day of teasing on Instagram, Prada Beauty has officially announced Zendaya as the new global ambassador for Prada Paradoxe.
The announcement also means that one of Hollywood’s most stylish married couples now fronts Prada Beauty’s flagship fragrances. Tom Holland is the face of Prada Paradigme, while Zendaya now leads the next chapter of Prada Paradoxe, making them an ideal pairing for the house both on and off screen.
As the campaign puts it, “Being the multi-dimensional muse, Zendaya personifies the spirit of Prada Paradoxe: a celebration of the woman who is impossible to frame; never the same, yet always herself.”
I had a feeling this announcement was coming. During the press tours for The Odyssey and Spider-Man: Brand New Day, Zendaya’s makeup artist Ernesto Casillas relied exclusively on Prada Beauty to create two of her most inventive beauty looks, which felt like more than a coincidence.
It’s actually surprising that this is Zendaya’s first major beauty campaign. She has the charisma, versatility, natural wit, effortless elegance and authenticity that make people want to buy into whatever she’s representing, and beauty has long felt like the missing piece of her impressive brand portfolio.
Zendaya’s arrival marks a new chapter for Prada Paradoxe, beginning with a campaign directed by Academy Award-winning filmmaker Barry Jenkins (Moonlight). The debut also introduces Prada Paradoxe Sweet Chemistry Eau de Parfum.
This new fruity-floral fragrance offers a sophisticated reinterpretation of sweetness, blending blackcurrant syrup, orange blossom absolute and a comforting neroli milk accord.
“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favourite that I wore long before I was approached,” Zendaya said.
Rosa Carriço, Global President of Prada Beauty, added:
“Zendaya is the embodiment of Prada Paradoxe. Her commitment to her own authenticity while capturing the essence of our time makes her the ideal partner for this new chapter. She brings a radical empathy and multi-dimensional energy that perfectly aligns with the Prada woman’s perpetual evolution.”
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