David Jonsson Named LOEWE Ambassador Ahead Of ‘Black Panther’ Reveal
Before being announced as the new Black Panther this weekend, David Jonsson was unveiled as LOEWE’s newest brand ambassador, joining the Spanish fashion house under the creative direction of Jack McCollough and Lazaro Hernandez.
Speaking about the partnership, the British actor said, “My partnership with LOEWE is rooted in a shared instinct for imagination and invention. Film has always fascinated me. From costumes to cameras, it’s pure play. I’m proud to call it my craft. I always want to be somewhere I can redefine.”
He added, “I feel deeply connected to the spirit of LOEWE. It’s a playground. I’m excited for the fun.”
Karwai Tang/WireImage / John Lamparski/Getty Images / Michael Buckner/Variety via Getty Images
The appointment doesn’t come as a surprise. Jonsson had already been building a relationship with the brand, wearing LOEWE to Wimbledon, the Wasteman New York screening and the Film Independent Spirit Awards.
The timing couldn’t be better. Alongside stepping into one of Marvel’s biggest roles, Jonsson has an impressive slate of projects ahead, including A24’s The Chaperones, Frank Ocean’s highly anticipated untitled feature, and Halina Reijn’s Please for A24, co-starring Gracie Abrams, Tom Burke and Connor Storrie.
Alberto E. Rodriguez/Getty Images for Disney / Jesse Grant/Getty Images for Disney
For his emotional Black Panther reveal, Jonsson wore a Bl’ker Warriors T-shirt. The “Warriors” slogan felt especially fitting for the battles his character is set to face in the next chapter of the Marvel franchise.
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