A$AP Rocky Turns Fenty Skin Launch Into A Fashion Moment
A$AP Rocky’s partnership with Rihanna has now extended to Fenty Skin, with the rapper fronting a new campaign for the brand’s latest launch.
The collaboration introduces the new Luxe Balm, paired with a limited-edition hair roller keychain, alongside the Hydra Vizor SPF moisturiser reimagined in DON’T BE DUMB packaging, tying into Rocky’s upcoming album.
The campaign cleverly leans into old-school door-to-door salesmanship. Rocky strolls into a beauty salon as a travelling salesman, opening his trench coat to reveal the products neatly attached to the lining, recalling the familiar image of street vendors discreetly displaying their wares. It’s a smart visual hook that gives the campaign a playful sense of humour.
Naturally, Rihanna makes an appearance. After Rocky enthusiastically talks her through each product and its benefits, she ends the exchange with the perfect punchline: “I’ll take all of it.”
As for the fashion, A$AP Rocky looked as sharp as ever in a Saint Laurent Fall 2026 suit. The striped shirt and tie immediately signalled Anthony Vaccarello’s latest menswear collection.
Layered over the look was a Chanel trench coat, which doubled as the campaign’s selling tool.
He completed the look with Ray-Ban Mega Wayfarer Blacked Out sunglasses from his ongoing collaboration with the eyewear brand, Prada shoes and, perhaps least surprisingly of all, the pink hair rollers that have become part of his signature look.
Stylist: Estelle.
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