Jordan Roth Brings Fashion Theatre To The Tony Awards In Maison Margiela Artisanal
Jordan Roth, one of Broadway’s most influential producers and theatre executives, made his annual appearance on the red carpet for the 2026 Tony Awards on Sunday evening.
As expected, he didn’t disappoint.
At this point, Jordan’s arrivals are less about fashion in the traditional sense and more about storytelling. While many attendees use the red carpet to showcase a designer, Jordan uses it as a stage, turning each appearance into a narrative that invites interpretation.
This year’s Maison Margiela Artisanal 2025 look felt particularly suited to that approach. The dress, printed with fragments of 17th-century Dutch still-life paintings and overlaid with delicate wing-like formations, carried an almost ghostly quality. It looked as though the artwork was disintegrating, and shedding feathers.
What makes the look successful is that the mask doesn’t feel like an accessory added for shock value. Instead, it completes the story. The veil of tulle obscuring part of the face creates a sense of mystery and transformation, blurring the line between the wearer and the artwork itself. Remove it, and the look becomes an interesting couture dress. Keep it, and the narrative becomes far more compelling.
That is often the difference with Jordan’s red carpet appearances. He rarely wears clothes for the sake of being seen. There is usually a character, a mood or an idea at the centre of the look, and he commits to it completely.
The Maison Margiela Artisanal collection explored themes of decay, memory and illusion, and Jordan understood that assignment better than most. Rather than simply wearing the garment, he became part of its story.
Canvas Tabi Claw boots hand-painted in trompe-l’œil and set on Perspex wedges completed the look.
Stylist: Michael Philouze. Makeup Artist: Sil Bruinsma. Hair Stylist: Brent Lawler.
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