Liu Yifei 刘亦菲 Joins Bulgari As Their Newest Brand Ambassador
Liu Yifei 刘亦菲 is the latest celebrity to be joining the Bulgari family as new global brand ambassador.
The actress has drawn the attention of a global audience and gained international recognition for her leading role in Disney’s live-action adaptation of the animated film ‘Mulan’ (our last promo tour before the panamedic.
In 2022, she won the Best Actress Award at the 13th Macau International Television Festival for the TV series ‘Dream of Splendor,’ and was also nominated for Best Actress at the 35th Huading Awards: Top 100 Chinese TV Series.
The collaboration between Liu Yifei and Bulgari is a natural fit. She has been associated with the brand for a long time, and her glamorous style and innate charisma are in line with Bulgari’s audacious spirit.
On the occasion of the celebrations of the 75th anniversary of Bulgari Serpenti, Liu Yifei shined in a creation of the Serpenti collection, demonstrating the magnetic charm of the ancient sinuous serpent motif.
On the centre of the necklace is a sapphire with an intense yet transparent shade, underscoring her vigorous power and bright future.
“I am very happy to work alongside the Roman jewelry Maison as a global brand ambassador,” said Liu Yifei. “Bulgari is a legendary brand with a long history and constant pursuit of excellence. I’m fond of the brand’s audacious and gorgeous design language as it expresses the multi-faceted and glamorous nature of women and conveys a strong sense of empowerment. I am honored to cooperate with this illustrious brand and look forward to bringing more exciting moments together with Bulgari.”
“The Bulgari family is enriched today with a new precious gem, and we are extremely honored. We are happy to welcome Liu Yifei, a very talented and stylish woman and actress that through her strong personality, knows how to best interpret and represent Bulgari’s values. We are very happy to have her by our side in the endless story of creativity, emotions, and talent that we share through our creations,” said Bulgari Chief Executive Officer Jean-Christophe Babin.
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