Tommy Hilfiger And Shawn Mendes Present Spring 2023 Tommy X Shawn Classics Reborn In London

Tommy Hilfiger and Shawn Mendes were joined by 80 guests, including press and VIPs at The
House of KOKO, a member’s club within the iconic London music venue KOKO.

Among the guests were Pamela Anderson and Jourdan Dunn, Shawn’s sister Aaliyah and close friend and songwriter Jon Vinyl, both of whom are featured in the campaign cast for Tommy x Shawn Classics Reborn, as well as Georgia May Jagger and Aoki Lee Simmons, stars of the Classics Reborn Spring 2023 campaign that gave new life to prep icons through the self-expression of the next generation.

“London is the birthplace of so many pop culture classics, and has a progressive and positive
energy that really captured the spirit of my collaboration with Shawn this season,” said Tommy
Hilfiger. “The way people have been so curious to understand the sustainable vision behind the
collection fills me with such optimism for the future.”

Earlier that day, Tommy Hilfiger and Shawn Mendes gave an insight into the inspiration, innovation, and creative process behind the collection at an in-store panel hosted by Susie Lau at the Regent Street TOMMY HILFIGER store, attended by fans of Shawn Mendes and members of the Tommy Hilfiger Club. The discussion focused on the shared values of Tommy and Shawn, the sustainable innovations the collection includes, and how prep icons were reinvented with a
contemporary perspective.

The Tommy x Shawn Classics Reborn campaign took over London with projections on iconic
locations Marble Arch and London Bridge, while street and tube placements pointed the way to
the TOMMY HILFIGER store. 

Tommy Hilfiger and Shawn Mendes travelled in a contemporary take on a black London cab, powered by electricity and displaying the Tommy x Shawn Classics Reborn campaign. He stopped for a photo with a crowd of fans who awaited his arrival at Regent Street.

The Spring 2023 Tommy X Shawn Classics Reborn collection places a contemporary
perspective on pre-90s prep, highlighting the relaxed fit and original comfort, with an emphasis
on inclusivity.

The partnership embraces Hilfiger and Mendes’ vision for sustainability by featuring recycled and innovative materials. Recycrom™️ material uses a new technique to make dye, created by reprocessing fibers from pre-consumer factory cutting waste into a coloured powder. Circulose® is a material made from recycled textile waste that has been blended with wood fiber, reducing dependence on virgin resources and ensuring discarded cotton textiles can be part of a more circular recycling system, rather than ending up in landfills.  

Tommy X Shawn Classics Reborn is available globally across an ecosystem of immediately
shoppable channels, including tommy.com, select TOMMY HILFIGER stores worldwide, wholesale partners, and digital channels.

Credit: Dave Benett/Getty Images for Tommy Hilfiger

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