Zendaya stars in her second ad campaign for Valentino, following the Spring 2022 ‘Rendez Vous’ which launched back in February.
As both an ambassador, and the first to kick off the celebrity obsession Pierpaolo Piccioli’s Pink PP Fall 2022 collection, it was only right that she returned for this campaign: PINK PP: the color of love, community, energy, and freedom.
Zendaya was shot by Micheal Bailey Gates in a monochromatic and obsessive Pink PP space, and has an attitude that recalls a sense of freedom. A freedom that acts as a neutral, that goes beyond any feminine traits. All pictures capture a moment becoming a portrait of a movement.
Zendaya is joined in the campaign by Formula One racer (Sir) Lewis Hamilton who is no stranger to this collection himself, and is the brand’s first menswear ambassador.
He takes the stage as the first Valentino menswear DI.VAs for the new Valentino Pink PP Men’s Advertising Campaign which was shot by Nicolas Kern.
Valentino’s DI.VAs ambassadors are multi-talented individuals with strong moral codes and values, identified by the label’s creative director Pierpaolo Piccioli.
They are active in fields like cinema, music, literature, and sport, each of them playing a key role in promoting a new vision for their sector and advocating greater diversity.