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August 3, 2021

Priyanka Chopra Jonas Joins Bvlgari As Their Newest Brand Ambassador

Posted by Catherine Kallon
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Hot on the heels of Eiza González, Bvlgari has announced that Priyanka Chopra Jonas will also be joining its rich constellation of brand ambassadors.

 In her new role as the brand’s Global Ambassador, the actor, film producer, activist and NYT Best Selling Author will support the Roman high jewelry house in the amplification of its brand around the world, with a particular focus on the themes of women empowerment, diversity, and inclusion.

With her upcoming promo tours for ‘Matrix 4’ (December 2021) and ‘Text for You’ (February 2022), as well as in the upcoming Amazon TV series ‘Citadel’ (late 2022), we will see the actress decked out in Bvlgari.

Aside from her style and beauty, Bvlgari were drawn to her work as a global UNICEF Goodwill Ambassador, and her being the recipient of the prestigious Danny Kaye Humanitarian award, serving as a symbol of power and strength for millions of young women. She is also a Global Citizen ambassador and is involved in a number of efforts to protect children’s rights and to promote the education of girls around the world.

Most recently, in response to the unprecedented second wave of COVID-19 that hit her native country India, Priyanka has created a fundraiser in collaboration with the non-profit organization Give India in order to raise money for healthcare structures, medical equipment, and vaccine support. The fundraiser, which hit its initial goal of $1 million in less than two weeks, has been extended to $3 million, and Bvlgari is glad to announce that it will make a donation to offer its support to Covid relief in India.

“India holds a special place in our hearts at Bvlgari, since it doesn’t only offer us a continuous source of inspiration, but this rich, incredible land provides us with some of the most precious gems of nature to craft our creations, from jewelry to fragrances,” says Bvlgari chief executive officer Jean-Christophe Babin.

“I’m beyond excited that Priyanka is joining our family. With her beauty, talent, and humanitarian commitment, she is an inspiring role model for millions of women around the world. I’m sure that together we will develop exciting projects, with a significant social impact. We already partnered in the past on another famous luxury Brand and know each other very well.”

Among the projects and collections that Bvlgari has developed in India, in 2020 the company partnered with leading perfume and taste company Firmenich on a sustainable flower farming project called “Flower Gems of India.” The goal is to create a new jasmine farming model involving 100 family-owned farms in Tamil Nadu, offering local communities an alternative approach to jasmine production to increase their profits and enhance the quality of their flowers.

“I have always admired and been fascinated by Bvlgari’s magnificent works of arts, so many of which celebrate some of the most precious resources of my homeland. From the rare colorful gemstones used in Bvlgari’s timeless jewelry creations, to the scented flowers which become the main ingredients of its luxurious fragrances, we connect so organically over our love for India and the beauty it has to offer,” said Priyanka.

“At the same time, I endeavour to align myself with brands that recognize their immense social responsibility. Bvlgari has made great impact in their efforts to support children in need around the world, and I look forward to working together to continue that work.”

Credit: Courtesy Bvlgari

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