Today, Louis Vuitton announced that pop icons BTS are their latest House ambassadors.
With multi-platinum singles and albums, as well as a Grammy nomination under their belt, South Korean band BTS are undoubtedly one of the most renowned and influential groups in the world.
Following discussions where Louis Vuitton’s Men’s Artistic Director, Virgil Abloh and BTS shared their creative visions and ideas, Virgil Abloh says:
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on”.
“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. We are excited for our upcoming projects with Virgil Abloh,” adds BTS.
BTS wore Louis Vuitton to the Grammy Awards this year. Who knew that this would’ve been the start of a long-term relationship.
I’m excited to see how this union will work with the creative vision of Virgil, as the BTS boys don’t appear afraid of pushing the fashion boundaries.
Credit: Louis Vuitton