EXCLUSIVE: Alicia Keys’ SOULCARE has landed @ Cult Beauty

Posted by Catherine Kallon Comments

If there is one celebrity I would take skincare advice from, it is Alicia Keys.

The singer has officially entered the beauty business, after a year in the making, having partnered with drugstore favourite E.l.f Beauty.

SOULCARE is Alicia’s lifestyle beauty brand that is focused on wellness and self-care.

It has been available at, but is it now available in the UK exclusively from Cult Beauty.

What does the range include?

This first launch included the Sage + Oat Milk Candle combines smoky sage and sweet oat milk combo.

The Skin Transformation Cream was developed in partnership with Dr. Renée Snyder, a board-certified dermatologist and the co-founder of clean beauty brand W3LL PEOPLE. The rich formula contains bakuchiol, malachite, ceramides, and hyaluronic acid, to plump and hydrate all skin types.

And the Obsidian Facial Roller, made from obsidian stone feels cool on your face to help de-puff, and is great for using alongside the cream each morning or night.

the second drop includes the Harmony Mask which is an indulgent treatment that seeks to restore the balance of your skin with a medley of hydrating and purifying natural ingredients.

And the Reviving Aura Mist promotes radiant skin and a positive outlook.

There are nine products in total which you can shop now from

I was very happy to see reasonable price points for these items.

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