July 13, 2019 Advertising

Kaia Gerber For Jimmy Choo Fall 2019

Posted by Catherine Kallon

 Jimmy Choo unveiled their Autumn Winter 2019 campaign featuring Kaia Gerber for a second season. 

The series of captivating images celebrate modern luxury, created by world renowned fashion photographer Steven Meisel.

The campaign debuts Jimmy Choo’s monogram, JC, the brand’s initials as an oversized sculpture in a succession of powerful portraits.

Meisel captures Gerber’s fresh and dynamic spirit, reflecting the very essence of a modern heroine; the muse for the Autumn Winter collection.

Heralding a new chapter for Jimmy Choo, the JC monogram features the brand’s initials cast in a brushed gold faceted font with a confident inter-linked silhouette. Ever-present and celebrated throughout in multiple iterations, JC is a constant reminder of the brand’s meaning and value providing an authoritative hallmark for signature styles.

“In my mind, Kaia represents a muse for the next generation with a timeless sense of beauty. She’s a modern heroine in the making. This season marks a pivotal moment in Jimmy Choo’s history with the unveiling of our new monogram, the JC, a literal abbreviation of our brand initials. The multi-faceted design reflects the dynamism of the Jimmy Choo woman and the accessories she commands.” Sandra Choi, Creative Director

The campaign also unveils The Varenne family of handbags which take centre stage for the season with three key silhouettes; the bowling, cross body and clutch, all featuring the JC interlinked monogram. The bags are presented in an assortment of timeless leather and suede including Bordeaux, camel, black, rust and dark green.

Shop The Jimmy Choo Fall 2019 Collection Now

Shoot details:

Model: Kaia Gerber. Photographer: Steven Meisel. Creative Direction: M/M Paris. Stylist: Joe McKenna. Hair: Guido Palau. Make Up: Pat McGrath

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8 Responses to Kaia Gerber For Jimmy Choo Fall 2019

  1. Guest July 13, 2019 at 2:32 pm #

    Kaia is very pretty girl who is getting better at modeling. Great for her to get this campaign, but modern heroine in the making? Er, no, not really. The logo is awful.

    • Guest July 13, 2019 at 11:43 pm #

      Agree…no to the logo.

  2. Phee phee July 13, 2019 at 10:08 am #

    Such a beautiful girl.
    Such great boots!

    • Noor July 13, 2019 at 12:01 pm #

      That red clutch ?

    • Phee phee July 13, 2019 at 6:17 pm #

      Yes! thats stunning too! I love these rich jewel colors.

  3. Guest July 13, 2019 at 8:08 am #

    Kaia seems a good model in the making but modern heroine? She’s no Malala.

    • Guest July 13, 2019 at 4:57 pm #

      Chill, people! Kaia is just a girl trying to navigate her mom’s modeling world. And she happens to be Jimmy Choo’s muse. She’s only 17. She’s not Malala alright. She’s just being herself.

    • Guest July 13, 2019 at 5:15 pm #

      Yawn, no one was criticising her for being a model or what else she’s doing. It’s about Jimmy Choo people trying to market her as some sort of role model to get impressionable people to buy something because she’s the face of it.

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