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March 20, 2018 Advertising

Britney Spears for Kenzo La Collection Memento N°2

Kenzo have just announced that Britney Spears – the princess of pop – stars in their KENZO La Collection Memento N°2 campaign.

The singer turns back to clock to that pig-tailed school girl we all fell in love with, in these instantly iconic images.

La Collection Memento N°2 focuses heavily on denim and was inspired by the 1986 Paris runway debut of KENZO Jeans. But a more esoteric theme is ‘Icons’. The KENZO motifs (the tiger, The Great Wave of Kanagawa) are all featured heavily.

Britney Spears. KENZO. Peter Lindbergh.

What could at first seem an unusual trifecta, actually makes total sense when one learns that the collection is all about icons.

Britney is certainly an icon and the quintessential queen of denim – if you think back to her 2001 American Music Awards double denim moment with then boyfriend Justin Timberlake.

Lindbergh captured Britney in all her American Dream glory and beauty. Shot in Los Angeles, the campaign is a bit cheeky, optimistic, and joyous – the perfect combination for KENZO – La Collection Memento N°2.

In the campaign, Britney can be seen wearing pieces from the KENZO – La Collection Memento N°2 which will be available at kenzo.com, and KENZO stores globally from 21st March.

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13 Responses to Britney Spears for Kenzo La Collection Memento N°2

  1. Kat March 21, 2018 at 12:35 am #

    It looks like a different person photoshopped her face in each image. She looks totally different in all 4 images (especially nose, jawline and eyes). Very odd

    • Harsha March 21, 2018 at 4:41 am #

      +1.

  2. Silvia March 20, 2018 at 9:40 pm #

    Are we sure this is Britney Spears?

  3. meme March 20, 2018 at 4:03 pm #

    I have a soft spot for Britney. She looks good but overly shopped.

    • JHH March 20, 2018 at 8:00 pm #

      +1

  4. Jones 19 March 20, 2018 at 3:45 pm #

    The photoshopping on her body and face is just way over the top! What were they thinking? Britney is gorgeous as is and does not need this.

    • Iva March 20, 2018 at 4:26 pm #

      I thought it was Jessica Simpson at first sight.

      • Lashae March 21, 2018 at 2:03 am #

        same

      • MissQuinn March 21, 2018 at 9:07 am #

        me too!

    • Noemi March 21, 2018 at 9:18 pm #

      I thought she was a model who looks like Faith Hill when she was younger.
      I saw the photo on Instagram and I thought “What?!?”

  5. Maria F. March 20, 2018 at 3:45 pm #

    She looks good. I am happy for her.

  6. TeaAtTwo March 20, 2018 at 3:43 pm #

    I haven’t seen her that recently but I wouldn’t take fashion tips or inspiration from her.

    • vicky March 20, 2018 at 6:18 pm #

      Amen to that. Ice skating queen but without ice skates!

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