19.09.14 Shop The Look

ASOS Africa Celebrates Its 10th Season Anniversary


ASOS Africa celebrates its 10th season anniversary with a selection of autumnal floral and kanga prints, with lavender, yellow and black shorts, duster jackets, shirts, trousers and dresses featuring in the collection alongside some checked pieces.

What’s great about this collection is that the fabrics are sourced locally – with the proceeds going towards boosting jobs in Kenya, where the collection is made.

Joanna Maiden from SOKO, a clothing production workshop in Kenya, told me that since the company was founded in 2011, they have expanded from a team of 4 to 45. The workforce, which is largely made up of women, receive a free lunch and on-site childcare. The financial empowerment gives them the opportunity to pay for their children’s education, among other things.

Prices start from £38 for shorts to £65 for the jacket.

Michelle Obama has been a big supporter of the ASOS Africa collection, having worn pieces from the collection on three separate occasions.

ASOS invited me to select a look from the ASOS Africa collection. My thought when selecting was, what would Solange Knowles do? Mix and match her prints, of course, plus add a statement shoe, which is what I did.

For every sale from the ASOS Africa Fall 2014 collection ASOS will donate £2 to contribute to food and welfare facilities for SOKO workers.

You can see more from the ASOS Africa Fall 2014 collection at ASOS.com US and ASOS.com.

Shot by David Nyanzi

15.09.14 Shop The Look

Must-Have Monday

Catherine Kallon Stella Jean copy

Topshop Top
Stella Jean Colomba Tribal-Print Pencil Skirt
Jil Sander Calf-Hair Clutch
Kurt Geiger Shoes
Topshop Earrings
Vintage Necklace

Shot by David Nyanzi

12.09.14 Shop The Look

New York Fashion Week Day 8

Catherine Kallon Antonio Berardi

Once again inspired by Jessica Alba, here is my final look from New York Fashion Week.

Antonio Berardi Dress
Nicholas Kirkwood Slingbacks
Vintage Clutch
Vintage Jewels

Shot by Lindsey Trimble

11.09.14 Shop The Look

New York Fashion Week Day 7

Catherine Kallon New York Fashion Week Day 7 Osman

Osman Top
Antonio Berardi Trousers
Zara Shoes
Zara Clutch

Shot by Lindsey Trimble

10.09.14 Shop The Look

New York Fashion Week Day 6

Catherine Kallon Giambattista Valli

Opted to go hands-free à la Anna Wintour for my ladies who lunch look yesterday.

Giambattista Valli Coat
Giambattista Valli Dress
Jimmy Choo Sandals

Shot by Lindsey Trimble