There is something about the insouciant cool of French style that captivates us—celebrities included. That’s why French label Rouje has quickly gained a popular following despite it only launching in 2016.

One fan is Selena Gomez who has happily embraced the line by French It-girl Jeanne Damas. The label reinterprets iconic Parisian basics like floral dresses, camisoles and miniskirts into effortless clothes that slot easily into a modern wardrobe. In Selena’s case, it is Rouje’s dresses that have enchanted her.

First up, the singer donned an inky Rouje ‘Gabin’ dress. The navy dress was speckled with dainty dots and a white button closure on the side. Oval sunglasses enhanced the vintage feel of the frock while box-fresh white sneakers added a thoroughly modern twist.

Keeping the white shoes, Selena stepped out in a Rouje ‘Matis’ dress. The above-the-knee style had plenty of feminine charm thanks to the white and pale blue print, buttons, and gathered seams along the bust line. She once again made it her own with a mix of hoop earrings, aviator sunglasses and a structured off-white handbag.

Lastly, Selena returned to the Rouje ‘Gabin’ dress, but this time in Bordeaux red. She elevated it for evening with rose gold sandals. In keeping with the effortless feel of the brand, she didn’t over-accessorise, choosing instead to let the silhouette of the dress shine.

Are you enamoured with Selena’s Rouje dresses?

Credit: Splash & Backgrid