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Ashley Greene In Jeffrey Dodd – 2017 People’s Choice Awards

Ashley Greene attended the People’s Choice Awards 2017 on Wednesday (January 18) in LA.

Lovely in lilac, the newly engaged actress donned a Jeffrey Dodd Pre-Fall 2017 sequin sheath dress in an on-trend midi length paired with silver strappy sandals.

A messy high ponytail finished the look with a nod to a more laid-back sense of allure.

She’s not the only violet vixen we’ve seen lately, as I was reminded of Diane Kruger’s bolder variation of a purple sequin party dress at the 2017 Golden Globes post-party.

Credit: WWD & Getty

Camila Alves In Marchesa – ‘Gold’ New York Premiere

Camila Alves attended the world premiere of ‘Gold’ at AMC Loews Lincoln Square 13 theatre on Tuesday (January 17) in New York City.

King Midas himself would have been bowing at the feet of queen Camila with her extravagant gold lace gown by Marchesa.

She certainly took the theme of the film to heart with this grand, golden entrance.

Was it over the top and indulgently decadent? Some might say yes, but one can’t deny the sheer artistry of the gown.

Magpies everywhere will also be craving the sparkly baubles that adorned the look—from her statement earrings to the starburst bib necklace.

Credit: Vogue.com & Getty

Bryce Dallas Howard In Preen by Thornton Bregazzi – ‘Gold’ New York Premiere

Bryce Dallas Howard attended the premiere of ‘Gold’ on Tuesday (January 17) in New York City.

Not attempting to go gold for the night, save for her golden auburn tresses, she donned a Preen by Thornton Bregazzi ‘Alexa’ strapless velvet dress featuring delicate eyelash lace edging.

Do you agree that had it not been for those stunning turquoise earrings, this look may have fallen flat?

Sonam Kapoor In Ralph & Russo Couture – Da Vinci Collection by IWC Schaffhausen Launch

Sonam Kapoor attended the ‘Decoding the Beauty of Time’ Gala Dinner by IWC Schaffhausen at SIHH 2017 on Tuesday (January 17) in Geneva, Switzerland.

The Indian actress took my breath away in a Ralph & Russo Fall 2016 Couture autumnal motif, silk-satin chiffon gown with lavender tulle overlay and matching silk zibeline trench coat.

She was nothing short of a fashion fairytale in this magical confection that brought the beauty of fall’s changing leaves to the red carpet.

A Ralph & Russo champagne ‘Alina’ club clutch with a sculpted feather handle couldn’t have been more suitable, and an IWC timepiece rounded out the look, naturally.

Credit: Vogue.com & Getty

Adriana Lima In Alexander Wang, Joie, Francesco Scognamiglio & Cushnie et Ochs – Da Vinci Collection by IWC Schaffhausen Launch

Adriana Lima joined fellow supermodel Karolina Kurkova at the Da Vinci Collection by IWC Schaffhausen launch before heading to the ‘Decoding the Beauty of Time’ Gala Dinner by IWC Schaffhausen at the Salon International de la Haute Horlogerie on Tuesday (January 17) in Geneva, Switzerland.

Da Vinci Collection Launch: For her first look, she played with a sophisticated palette of winter whites in a creamy Alexander Wang coat, Joie shirt, and Francesco Scognamiglio pants finished with a pair of Stuart Weitzman boots. I have to admit I’m still acclimating to the drop-crotch, cropped pants silhouette that’s trending now, but if anyone can pull it off, it’s Adriana.

IWC Gala Dinner: Adriana’s Cushnie et Ochs one-shoulder gown beautifully fit like a glove. Its rose-gold hue had me at hello, as it was powerfully set alight with her bold red lip. A rose-gold IWC watch and Giuseppe Zanotti metallic sandals seamlessly completed the look.

Taylor Schilling In Galvan – Da Vinci Collection by IWC Schaffhausen Launch

Taylor Schilling was also at the ‘Decoding the Beauty of Time’ Gala Dinner by IWC Schaffhausen at SIHH 2017 on Tuesday (January 17) in Geneva, Switzerland.

Like Rosamund Pike, she also took a minimalist approach to her look. However, her rendition was decidedly stronger by virtue of her well-styled Galvan Spring 2015 cherry-red column gown.

I love how she coordinated the dark mahogany colour-block insets at the shoulders with the colour of her Edie Parker clutch, and the shades of her lipstick with the dress itself. It was smart without being overly matchy-matchy.

She also accessorized with Atelier Swarovski earrings, an IWC watch, and Giuseppe Zanotti heels.

Credit: Galvan & Getty