Emilio Pucci Dresses Rita Ora For ‘The Radioactive Tour’ 2013

Rita Ora Radioactive Tour Peter Dundas

Some of Rita Ora’s best red carpet moments have come courtesy of Emilio Pucci, so we shouldn’t be surprised that Peter Dundas has designed the wardrobe for the Rita’s ‘The Radioactive Tour’ 2013, which kicks off in Manchester, England tonight.

Peter worked with Rita Ora to create looks which perfectly echo her unique take on urban glamour.

With looks ranging from girlie-and-glam to tough B-girl military chic, each piece incorporates themes from the Emilio Pucci Spring 2013 collection, plus they allow freedom of movement for the energetic dance routines.

“I was thrilled to design the costumes for Rita’s ‘Radioactive Tour’, from the moment I met Rita we’ve had a great connection and doing something like this together felt like only a natural progression. The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic” – Peter Dundas.

Credit: Courtesy of Emilio Pucci

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13 Responses to Emilio Pucci Dresses Rita Ora For ‘The Radioactive Tour’ 2013

  1. TeaAtTwo January 29, 2013 at 03:30 #

    I’ll get excited when someone sorts her roots out. Her hair ruins most of her looks.

    • rita January 29, 2013 at 19:05 #

      That is exactly what I have been saying all along 😀

  2. Carla January 28, 2013 at 23:36 #

    Wow, this is how these young artists become indebted to their labels–who’s paying for something like this? Has the poor young thing even had a bona fide hit? I think this is the downside of an emphasis on fashion–it throws a lot of value onto a wearer who maybe isn’t “there” yet.

    • Kathy January 29, 2013 at 18:43 #

      I would imagine a collaboration like this benefits both the artist and the designer. Rita is wearing the clothes, exposing the Pucci brand to a fan base that may not necessarily be familiar with it, and in turn she gets custom-made outfits and doesn’t have to worry about what to perform in. Isn’t that how these things work?

  3. Thomas January 28, 2013 at 23:16 #

    Loving the sketches! Those Pucci looks are quite fierce ! Can not wait how they translate on stage but surely Rita will look awesome!

  4. Simon January 28, 2013 at 21:35 #

    thats a lot of fabric to perform on stage…
    she is gonna sweat a lot!

    • Rashmi January 29, 2013 at 03:02 #

      Haha so true!

    • justme January 29, 2013 at 09:08 #

      Those were my exact thoughts as well lol.

      People judge Rihanna’s short shorts, Beyoncé’s leotards or even Katy Perry’s small dresses but honestly, I can’t blame them. They perform under spotlights for more than an hour. They need air.

  5. EmmaWoodhouse January 28, 2013 at 21:12 #

    Not liking it.

  6. Rafael January 28, 2013 at 20:58 #

    Pucci is for Fergie, Ciara, Kylie, Rihanna, on Rita nothing looks good, or expensive..

  7. Yeliz January 28, 2013 at 20:25 #

    Not liking any of these sketches.

    • Christine January 29, 2013 at 00:46 #


  8. robbie January 28, 2013 at 19:56 #

    the first design looks nice (with the skirt), but once it is on rita it will look tacky. the others blah.

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