Blake Lively has been unveiled as the face of Gucci Première, the next female fragrance for the fashion house.

Frida Giannini, Gucci Creative Director, said, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”

Blake Lively stated, “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”

The print campaign for the new fragrance was shot by Mert & Marcus, and the commercial film was directed by Nicolas Winding Refn. The short film will be presented at a special event during the Venice Film Festival on September 1st, 2012.

Blake joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci’s fragrances.

Gucci Première will be launched worldwide from July 2012.

Hopefully this will mean us seeing Blake Lively in Gucci Première gowns during her promo tour.

I can’t wait.

Credit: Gucci