Victoria Beckham wasn’t the only Beckham causing a buying frenzy in London this week.

David Beckham was in town to promote his David Beckham Bodywear for H&M collaboration on Wednesday.

The collection, which went on sale in store and online yesterday, features nine underwear styles for men with a focus on fit, function, comfort and design and comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns.

Funny, then, that the majority of the people in the queue were women. I guess they queued for three hours to buy the bodywear for their sons, brothers and other halves.

After signing boxer boxes for fans in the morning, David celebrated the success of the launch with a cocktail party at the Arts Club in London.

He was joined by Bianca Jagger, Emma Bunton, Suzy Menkes, Charlotte Olympia, Natalie Massenet and fellow sportsperson Jessica Ennis who looked stunning in a pink Alexander McQueen cowl-neck dress whilst carrying a maroon Mulberry clutch.

Credit: H&M & Getty