Back by Popular Demand: The Return of Urban Decay’s Iconic Original Naked Palette
In the ever-evolving world of beauty, trends come and go, but some products are simply timeless. One such legend is Urban Decay’s Original Naked Palette, the eyeshadow collection that redefined what it means to go nude. Back by popular demand, this cult-favourite is making a triumphant return, proving once and for all that eyeshadow is far from dead. Whether you’re new to the beauty scene or a longtime devotee, the Naked Palette is here to remind us all that everyone looks better naked.
To truly appreciate the significance of the Naked Palette, you need to dive into its storied history. Before its groundbreaking launch in 2010, the idea behind Naked was sparked by a simple yet profound question posed to the Urban Decay product development team: “What four eyeshadows would you bring if you were stranded on a desert island?” As the team deliberated, it became clear that their selections transcended the idea of just four standard nudes. Instead, they had unknowingly curated the perfect palette—a harmonious blend of shades that captured the essence of natural beauty. And thus, the Naked Palette was born.
The Naked Palette didn’t just arrive; it took the beauty world by storm. With over 30 million palettes sold and more than $1 billion in sales, it became a must-have for makeup lovers everywhere. At the height of its popularity, one Naked Palette was sold every six seconds—a testament to its unparalleled appeal. However, in August 2018, the beauty world mourned as the palette was discontinued, leaving fans to cherish their remaining pans of warm, neutral hues.
But for those who have held onto their well-loved palettes (no judgments here, I am one of those people) and for those who missed out on the magic the first time around, Urban Decay is bringing back the OG for a limited time. This is your chance to experience the often imitated but never duplicated original—an eyeshadow palette that has stood the test of time and continues to set the standard.
The Urban Decay Original Naked Eyeshadow Palette retails for $59 and is available exclusively at Ulta stores and on Ulta.com. With only a limited number available, this is a beauty moment you won’t want to miss.
Get ready to strip down and rediscover the shades that made makeup history because, in the world of beauty, nothing compares to being Naked.
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