Chloe Cherry’s Urban Decay Campaign Serves Hollywood Glamour (with a Side of Lip Service!)

‘Euphoria’ star Chloe Cherry (and her legendary lips) are BACK and starring in a brand new campaign for Urban Decay’s Vice Lip Bond Backtalk Collection.

This is the actress’s second campaign with the iconic beauty brand, where she is serving camp-y, Old Hollywood glamour in a movie theatre setting to showcase the six new bold hues of Vice Lip Bond Liquid Lipstick.

Chloe gets up close and personal with Urban Decay’s Vice Lip Bond in the shade OG Backtalk to prove the smudge-proof, waterproof and transfer-resistant liquid lipstick is WORTH a standing ovation.

NEW VICE LIP BOND SHADES

Find your favourite Vice colour, from OG Backtalk (mauve nude pink), Crushing (vibrant magenta), Luc Ya Backtalk (medium warm mauve), Give Em’ Backtalk (deep nude mauve), Toy With Me (warm rose pink) and Kissing Frenzy (deep warm apricot).

These shades feature the same PDA-approved formula that stays on when everything else comes off.

This smudge-, transfer-, and water-resistant liquid lipstick is infused with coated pigments and a film forming resin for 16 hours of high- impact colour that won’t feather, fade, crack, or flake.

Like liquid latex, this silky gel hugs every curve and leaves lips with intense shine that lasts long.

Shake To Activate

Before swiping right on these hot hues, shake the bi-phase formula for at least five seconds.

Apply and let dry to lock in fierce, full-coverage colour. Then, put this comfortable, cruelty- free, and 100% vegan liquid lipstick to the test.

Once you’re ready to break free, use an oil- based makeup remover to effortlessly erase every trace of last night’s lip look.

Vice Lip Bond (SRP $27) is available in-store online at Sephora, Ulta Beauty, macys.com, and urbandecay.com.

FTC Disclaimer: Keep in mind that I may receive commissions when you click links and make purchases. However, this does not impact my reviews.