Emma Raducanu Celebrates Becoming A Tiffany & Co. Ambassador Wearing Erdem

For a lot of us Emma Raducanu has come out of nowhere, yet the British tennis champion’s rise to fame in the space of a couple of months has been impressive.

Not only did she win the US Open, but she was invited by Chanel to the Met Gala, and now she has been unveiled as the newest ambassador for brand Tiffany & Co.

Not bad for an 18-year-old tennis champion, who many hadn’t even heard of last month.

Emma was the guest of honour at the fourth annual British Vogue and Tiffany & Co. Fashion and Film event held at The Londoner in London on Monday (September 20).

While it’s clear that Chanel are wooing the young star, on this occasion she opted for a British-based brand wearing a two-piece look from the Erdem Spring 2022 collection.

I love how she made this look her own, how the neutral tones complemented the backdrop, and how the embellished halter top amplified her selection of Tiffany & Co. jewels.

With athletes sharing centre stage with models, and actresses at the Met Gala, it would appear that we have a whole new set of style stars to look out for.

The links between fashion and sport isn’t anything new – Serena Williams and Maria Sharapova are testament to that – but it would appear that those major fashion contracts and alliances are being forged more quickly and with a frequency we haven’t seen before, and I’m here for it.

It wouldn’t surprise me if Chanel was next to make an announcement. 

Credit: Vogue.com & Getty

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