Fendi has launched its new FENDI Peekaboo ISeeU bag with a campaign featuring Naomi Watts.
The video, called ‘Wild Untamed Naomi’ is a vignette of a private moment in Naomi Watts’ day within her apartment in New York, documenting her hidden and surprising side, accompanied by the FENDI Peekaboo ISeeU bag.
As the film starts I could totally relate to it, as we see a seemingly bored and restless Naomi shut off the TV and try to find solace in mediation, then comfort eating; but then things take a surprising, comical and entertaining turn once she pulls a feather out of her Fendi bag.
Naomi escapes into her own world and discovers the joy of releasing stress and anxiety through a cathartic release of movement, unleashing her inner, wilder, and unseen side. With the help of her FENDI Peekaboo ISeeU bags, Naomi will seek out the extraordinary in the ordinary.
While the series of events are happening Naomi is looking super chic in a selection of looks from the Fendi Spring 2021 collection. The FENDI Peekaboo ISeeU bag was first presented during the Fall 2021 collection.
Directed by Sophia Li
Executive Producer & Talent Director: Rikki Keene
Fashion Editor: Melissa Levy
Director of Photography: Isabella Tan
Lighting Design and Photographer: Andy Harrington
Hair: Ryan Trygstad
Make-Up: Mary Wiles
Set Design: Kyle Hagemeier
Movement Director: Elena Vazintaris
Producer: Antonia Tedroff
Project Manager: Mollie Dixon
Editor: Nicholas Blatt
Track: “Beggin (Gang Signs Remix)” by HUMANS