H&M Launches Edition by Héctor Bellerín
Football and fashion haven’t always worked well together, because the majority of the players seem to be stuck in a time warp where shredded jeans, and supersized designer logos on every item are considered fashionable.
London-based Arsenal player Hector Bellerín, who hails from Spain, is considered a style icon mostly because he deliberately avoids that logo-mania “typical footballer” look.
I know someone who has been on set with Hector who is a very nice and humble guy, but he will insist on NO LOGOS.
He has been a regular at fashion week, appeared in Mr Porter’s magazine, Vogue UK and even made an appearance on the Louis Vuitton Spring 2020 runway, so it’s clear that he loves fashion, and the fashion industry love him, so I wasn’t surprised to see that he has launched a capsule collection with H&M.
The range, which includes 90s-inspired sportswear like oversized shirting, utilitarian parkas and graphic sweatshirts, aims to push ‘sustainability and style.’
All materials were sustainably sourced, according to H&M, with Bellerín deeply involved in the design process at every stage. “I wanted the collection to feel comfortable and light and the earthy colours are inspired by nature,” Bellerín told Dazed Digital. “During quarantine I spent a lot of time outdoors and I’d often go for a walk and be inspired by the plant patterns.”
“If I get clothes I look to go to charity shops or something similar and even if I buy anything else I will always check if it is second hand. I’m actually looking to start a course in sustainable design.”
As for sustainability, H&M said it sourced organic cotton or used fibres recycled from textile production waste. Nylons and polyesters are recycled, while viscose fibres originate from sustainable sources. Where possible, Bellerín was keen for pieces to be made from single materials, to make them easier to recycle.
“Héctor Bellerín is a leader of the generation that’s redefining men’s style and advocating for positive change. Everyone at H&M is so happy to collaborate with Héctor to create Edition by Héctor Bellerín, a true sustainable collection for men,” Ross Lydon, Head of Menswear Design at H&M, said in a statement.
The collection launched on Thursday February 19, and is available now at HM.com.
Credit: H&M
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