Agent Provocateur Launches ‘All Hours’ Collection For Every Day Wear

Agent Provocateur’s All Hours campaign champions dynamic women owning their ordinary days in the most extraordinary of ways. From walking the dog, shopping for groceries, pumping fuel, or nailing your career, with All Hours you’re ready for anything.

All Hours fuses dressing for pleasure and dressing for life. Sublime lingerie of next-level comfort you won’t want to hide when your clothes come off.

This is AP’s take on the everyday. Something I have waited for, for a long while.  I have a few of their pieces, and sometimes it can be months before I dare to wear them.

This collection was made for women who transcend the mundane. Who refuse to choose between comfort and seduction.

All Hours answers your call for lingerie that is both effortless and intoxicating, yet practical enough for all day wear. Designed by women, with the multifaceted lives of modern women in mind, the All Hours collection truly takes AP beyond the boudoir. This is lingerie of exhilarating satisfaction. Supremely comfortable, luxuriously functional pieces that can be worn all day every day, without compromise.

All Hours combines the smouldering sensuality of AP with techniques and materials to sculpt, shape and support from morning to midnight. Moulded cups. Invisible bonded seams. Microfibres and stretch lace. Multiple choice bra and brief shapes for every style, in an array of neutral colours. In an inclusive size range from 32A to 38G, and almost all machine-washable.

Five All Hours designs, named after iconic Jackie Collins characters, bring AP verve to your life 24/7.

First up, Paige: unapologetic, fiery and fierce. Crafted from Italian wet-look microfibre, and coming to you in jet black and dusky pink, this is exceptionally elevated comfort from morning until night.

Whatever your destination, Lucky’s insatiable appetite for pleasure makes her the All Hours go-to statement range. In an array of neutral colours, every style indulges in semi-sheer stretch tulle and brushed microfibre finishes, for incomparable softness and support.

In jet black and powder white, the Brigette range incorporates the intricate weaving of both Japanese leavers lace and microfibre fabric, to modern romantic effect. This is underwear that feels, and looks, too good to take off.

Ginah knows exactly what she wants and will stop at nothing to get it. Our high flyer revels in stretch tulle and scalloped floral leavers lace, the epitome of chic in all black.

An overtly ostentatious woman, Leni believes all good things start with lingerie. In black and praline, the Leni range combines gorgeous lurex lace, stretch Japanese leavers lace, and delicate fishnets.

Shop the AP All Hours collection now.

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