April 20, 2020

H&M Modesty Collection

Posted by Catherine Kallon

Last week H&M launched a new kaftan collection in response to the growing consumer interest in clothes that cover the skin.

This Modesty Collection could be timed for Ramadan which starts on the evening of Thursday 23 April.

Ramadan marks the beginning of a spiritual break where people focus on recharging and connecting with their spirituality – something some of us have been doing during this lockdown period.

Traditionally women like to dress modestly during the entire month, but as I have said before, modest doesn’t mean boring.

These elegant kaftans with their free-flowing silhouettes and festive colours are the epitome of comfy chic. 

Three of my favourites include the H&M balloon sleeve satin dress. The hot pink H&M glossy kaftan which has endless styling possibilities.

And the H&M large-flowered kaftan that looks beach-ready.

Credit: H&M

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4 Responses to H&M Modesty Collection

  1. phee April 21, 2020 at 4:03 pm #

    hmmm. nothing I would ever wear but they sure look ultra super comfy!

  2. James April 20, 2020 at 5:15 pm #

    I am SOOO getting a couple of them! They’ll come in handy during this quarantine period 😀

    • Catherine Kallon April 20, 2020 at 10:07 pm #

      So true.

  3. TeaAtTwo April 20, 2020 at 4:54 pm #

    Ha, the juxtaposition of this story next to the story of Kelly’s sexy music video outfits.

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