To celebrate her Spring 2019 debut collection for Kate Spade New York, Creative Director Nicola Glass tapped actresses Julia Garner, Sadie Sink and KiKi Layne, to star in all Kate Spade New York campaigns for 2019.
Now this is a campaign that has been perfectly cast. The three new faces personify Nicola’s brand promise of optimistic femininity: empowered confidence with an easy, sunny sensibility.
The campaign was shot at the at the Floating Farmhouse in Eldred, New York by famed photographer and long-time brand collaborator, Tim Walker, and styled by Sara Moonves.
Inspired by the idea of a spontaneous gathering of friends and the joyful, spirited celebrations that ensue, the intimate moments of a girl’s weekend away is the backdrop for the Spring 2019 campaign, bringing to life the optimistically feminine world at the heart of Nicola Glass’s new vision for the brand.
Feminine silhouettes nod to the ‘70s and 40’s; colours become more modern through saturated solids and unexpected combinations; a unique print language ignites a sense of discovery; handbags take on a new level of luxury with unique applications and sumptuous fabrics – all rooted in the idea of everyday luxuries.
Credit: Kate Spade New York by Tim Walker