December 23, 2017 Best Of

Brand Ambassador of the Year – Alicia Vikander for Louis Vuitton

There was a time when we may have lost a bit of faith in brand ambassadors for keeping the style excitement alive for their respective designer. Dior darlings will likely spring to mind.

But, in representation of Louis Vuitton, Alicia Vikander not only has restored the brand ambassador role, but she’s also worn what can be a challenging label with effortless elegance.

The actress’s Louis Vuitton ensembles have been masterful in their strength of form that offers a modern version of trend-forward femininity—even in the realm of gowns that seamlessly find a natural fit on the red carpet when worn by Alicia.

But, what also sets her apart from the rest of the LV lovelies is that her looks are never contrived. That is to say, they don’t wear her.

Rather, she stays true to her personal aesthetic—one that’s sleek and sophisticated without a hint of try-hard—and lets the brand work for her.

Credit: Getty

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15 Responses to Brand Ambassador of the Year – Alicia Vikander for Louis Vuitton

  1. Amy December 26, 2017 at 5:59 pm #

    I was thinking Lily James for Burberry. But let’s be honest LV by Nicholas G is pretty tough to wear on the red carpet. Alicia is one of the only ones who manages to make it work so she deserves the crown.

  2. Mimi December 24, 2017 at 2:59 am #

    Nooooo Lily james for Burberry! She’s the face their perfume and every Burberry gown she wore this year was stunning!

    I can’t get behind LV’s clothing for the most part; I did love Alicia in LV at the 2016 SAGs

    • brat March 8, 2018 at 6:33 pm #

      She’s a runner up for sure, but Alicia has a much harder brand to wear imo. Combined with that and her innate effortless, she deserves this win.

  3. Chris December 23, 2017 at 7:04 pm #

    Very deserved. At the end of the day, no one manages to make LV look as cool, effortless and wearable as Alicia does.

    • Alina December 23, 2017 at 8:28 pm #


    • EmmaWoodhouse December 23, 2017 at 9:51 pm #

      Very true. She is the only one who masters it.

      • Christine December 23, 2017 at 11:36 pm #

        I have to agree. Out of all of the girls, she makes LV less daunting.

  4. JHH December 23, 2017 at 3:48 pm #

    Totally agree with his choice. She actually looks good in the LV designs which is very hard to do these days (think Jennifer Connelly).

    • Fiona-Brasil December 23, 2017 at 3:55 pm #

      + 1

  5. Caroline December 23, 2017 at 3:30 pm #

    Sophie Turner for Louis Vuitton was my choice. A much better brand ambassador to me. Never liked Alicia for Louis Vuitton, wish she would become a Chanel girl.

    • Triton January 7, 2018 at 6:49 am #

      Agreed, she’s the only one who manages to look better in the LV pieces that they throw on her, the silver and black gown at last years BAFTA’s was amazing plus i liked her Golden Globes gown as well.

  6. Leandra December 23, 2017 at 3:19 pm #

    I just don’t see her with this edge you’re trying to accredit to her persona. She is the incarnation of soft romantic to me.
    Now, Kirsten and Rodarte are like made for each other. The perfect combination.

    • Lexa December 23, 2017 at 8:10 pm #

      I agree. And I also voted for Kristen+Rodarte 🙂

    • CreoleLady December 24, 2017 at 10:34 am #

      For me, the “soft romantic” is exactly why the looks are successful on Vikander. Her look is not “warm” though but quite self-contained and “cool” in temperature imo. Jennifer Connolly is so “edgy” she has become a parody of herself to me on the rc and Kristen Stewart is headed in the same direction imo.

      • Leandra December 24, 2017 at 2:13 pm #

        You’re probably right. Perhaps with her LV is targeting that sector of the market who identifies with the “romantic/ sweet/next door type”. The 3 looks displayed here are without a doubt the more pleasant to the eye, the less edgy and thus more commercial. Surely isn’t a coincidence.
        But then when I look at the thumbnails just below the post, that Jonathan Simkhai dress, she looks completely at ease, very in her territory.

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