Luisa Via Roma FIRENZE4EVER Event

LUISAVIAROMA.COM invited a group of bloggers to the Fifth Edition of their FIRENZE4EVER event which took place in Florence, Italy, and was sponsored by Mercedes Benz.

After checking into my hotel at J.K. Place on Friday, the weekend event started with a welcome Aperitivo at the Luisa via Roma store. The store is located on Via Roma and the owner’s daughter is called Luisa, so that’s how the store was cleverly named.

One of the aims of the event is for bloggers to style models using the pieces available in the store to create their own editorial.

On Saturday I was part of ‘Style Lab’ 2 working with a great team of make-up artists and hairdressers, plus Francesca as my fashion assistant and photographer Valentine Avoh.

My first look was a stunning Jay Ahr white chiffon gown with a plunging neckline. I didn’t want to add any jewels to the look, opting to keep it pure and let the gown do all the talking.

When my model was dressed, everyone’s, including the designer himself who was at the event, first reaction to the look was “wow”.

Tina from BagSnob said, “Trust you to find the most beautiful and most red carpet look from the store”.

The gown, which cost a cool €15,000, was styled with a pair of silver snakeskin Alexandre Birman peep-toes.

Due to the delicate nature of the gown we shot this look inside the store, but it worked perfectly against the white sofas in the lounge.

To inquire about the Jay Ahr gown contact Luisa via Roma. The models Alexandre Birman shoes are available online at

Credit: Thanks to Luisa Via Roma, Francesca Laudati, Valentine Avoh, J.K Place and Mercedes Benz

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23 Responses to Luisa Via Roma FIRENZE4EVER Event

  1. Rashmi June 20, 2012 at 17:59 #

    I saw the shoes you are wearing somewhere but cant remember where! could you please let me know where you purchased them from?
    BTW you look great in green!!

  2. Yeliz June 20, 2012 at 17:56 #

    Can’t decide which look I love more, your look FC or the look you styled.
    You look gorgeous, so effortlessly chic and green looks great on you.
    And the model is also stunning, I love that you kept it simple and added only red lips.

  3. Rebecca Z June 20, 2012 at 15:57 #

    Beautiful, and it looks like you had a lot of fun. But if you run off and become the leading stylist, who will provide us with our daily thrills and chills?!

    • Fashion Critic June 20, 2012 at 16:09 #

      ha…I don’t think that is going to happen, buy thanks for the ego boost 😉

  4. Alina June 20, 2012 at 15:52 #

    Simply beautiful.

    I love your outfit, FC!

    • Fashion Critic June 20, 2012 at 16:07 #

      thank you x

  5. Christine June 20, 2012 at 14:06 #

    Great dress and photos!

  6. Iris June 20, 2012 at 13:32 #

    not very original, but I have to say this — Wow!
    Hope your career branches into many many exciting options XX

  7. Amy June 20, 2012 at 13:32 #

    the dress is great and the shoes even better! I really like Alex Birman designs

  8. Linda June 20, 2012 at 12:59 #

    That’s a gorgeous dress and styled beautifully.
    P.S. I LOVE the shoes you had on with that lovely shade of green!

    • Fashion Critic June 20, 2012 at 13:11 #

      thanks Linda

  9. Markel June 20, 2012 at 12:41 #

    WOW! The dress is amazing and the photos look really beautiful! Hope you enjoyed it FC!

    Green is your color FC, you look stunning, and really great legs, you are going to make us evny you even more 😉

    • Fashion Critic June 20, 2012 at 13:11 #

      I do love green 🙂

      Thank you x

  10. Emi June 20, 2012 at 12:38 #

    The dress is so beautiful and the photo is classy.

  11. Rash June 20, 2012 at 12:23 #

    Wow! That dress is beautiful, elegance personified! And the pop of red lip is the perfect touch!
    Have to say, I was more excited to see you more than the model 😛
    Loved that color on you!!

    • Fashion Critic June 20, 2012 at 12:26 #

      LOL…thanks it from DVF

  12. DorianGray June 20, 2012 at 12:18 #

    Congratulations FC! Great styling (love both le dress and the shoes).
    I hope you are enjoing Florence (if you have 30 minutes take a look at Ferragamo Museum, there is an amazing exposition dedicated to Marilyn Monroe).

    • Fashion Critic June 20, 2012 at 12:26 #

      Thanks you..I am already back in London.

      I went to the Ferragamo museum and the Gucci museum when I was there

  13. meimei June 20, 2012 at 12:12 #

    Congratulations FC! She looks amazing, the outfit is beautiful and the styling is impeccable! I would wear that in a heartbeat <3

  14. sindhu June 20, 2012 at 12:08 #

    Congrats FC, the look is indeed pure and as you wanted, do all the talking… I think time to get out my white chiffon silk saree that I had tucked at the back of the closet…

  15. HM June 20, 2012 at 12:07 #

    Wow FC! Just WOW! You obviously know what you are talking about when it comes to red carpet fashion. Thank god there were no black/nude pumps in sight 😉

    P.S. Couldn’t tell which one was the model in the 3rd picture 🙂 You could’ve fit right into the editorial looking amazing in green!

    • Fashion Critic June 20, 2012 at 12:27 #

      Ha…it is rare to meet a woman taller than me

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