Luisa Via Roma FIRENZE4EVER Event
LUISAVIAROMA.COM invited a group of bloggers to the Fifth Edition of their FIRENZE4EVER event which took place in Florence, Italy, and was sponsored by Mercedes Benz.
After checking into my hotel at J.K. Place on Friday, the weekend event started with a welcome Aperitivo at the Luisa via Roma store. The store is located on Via Roma and the ownerâs daughter is called Luisa, so thatâs how the store was cleverly named.
One of the aims of the event is for bloggers to style models using the pieces available in the store to create their own editorial.
On Saturday I was part of âStyle Labâ 2 working with a great team of make-up artists and hairdressers, plus Francesca as my fashion assistant and photographer Valentine Avoh.
My first look was a stunning Jay Ahr white chiffon gown with a plunging neckline. I didnât want to add any jewels to the look, opting to keep it pure and let the gown do all the talking.
When my model was dressed, everyoneâs, including the designer himself who was at the event, first reaction to the look was âwowâ.
Tina from BagSnob said, âTrust you to find the most beautiful and most red carpet look from the storeâ.
The gown, which cost a cool âŹ15,000, was styled with a pair of silver snakeskin Alexandre Birman peep-toes.
Due to the delicate nature of the gown we shot this look inside the store, but it worked perfectly against the white sofas in the lounge.
Credit: Thanks to Luisa Via Roma, Francesca Laudati, Valentine Avoh, J.K Place and Mercedes Benz
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